![]() The same process and mindset can be used in sales and services, too. The inbound methodology isn’t specific to marketing, by the way. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value.įinally, you delight them by continuing to act as an empathetic advisor and expert. You attract prospects and customers to your website and blog through relevant and helpful content. To further elaborate, it’s about three pieces: One quick definition we at HubSpot use is to think of outbound marketing as “push” marketing and inbound marketing as “pull.” Rather than interrupt customers with disruptive ads or unethical sales tactics, you attract them via valuable content that helps them accomplish their goals. ![]() ![]() It’s used by tons of businesses, big and small, and it can work for you as well. Let’s talk about a framework for bringing the ideal customer to your website. ![]()
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